Twitter will shut down SnappyTV, its video-editing division, “most likely by the end of the year”, Digiday reported. It intends to replace it with a new video-editing tool inside its Twitter Media Studio suite of products for media companies.
Twitter declined to comment. But an unnamed Twitter employee confirmed the news to TechCrunch .
No more support for third-party video players
The social media giant acquired SnappyTV in 2014. The company had developed solutions for quickly clipping videos from live or linear broadcasts and sharing them on different social platforms. After buying SnappyTV, Twitter made the product available for free. Twitter wanted to persuade as many TV networks and video publishers as possible to use the product.
“In recent weeks, Twitter has notified a handful of TV broadcasters and other SnappyTV users that it plans to “sunset” SnappyTV”, wrote Sarah Patel of Digiday. SnappyTV no longer supports direct uploads into third-party video players such as Facebook, YouTube or Brightcove, she added.
According to TechCrunch, the new tool will include the core of SnappyTV’s service, its live cutting feature. And it will add other components that were not a part of Twitter Video nor SnappyTV, such as SRT files (video caption files).
Other options available
SnappyTV was used by major TV networks and news organisations, allowing them to clip thousands and thousands of video clips each year.
Video publishers have other options for their video-clipping needs,though. They include the French company Telequid. Its YuzzitPro platform is not free. But it is very reasonably priced.